Archive for the 'Social Portal' Category
How To Make Your Next Networking Event A Success

There are people who are natural born networkers - those people that can make conversation in any situation and have no problem walking up to complete strangers. This article is for the rest of us - networking tips that help reduce the stress of attending a networking event and will have you walking away from the event with prospects.

Look into and attend local networking events. Of course it isn’t enough to just attend the event you must actually actively participate and “network”.

Here are some tips on making your networking event a success:

•Show your interest by making eye contact when meeting new people.

•Smile - A friendly face is inviting.

•Don’t be afraid to approach people you don’t know. Extend a handshake and say “Hello, I don’t think we have met.”

•Don’t spend the evening, talking with people you already know and don’t attend the event with a “friend.” You will less likely to strike up conversations with strangers if you can stay “safe” with your friend.

•Focus on the person you are meeting. Ask what they do - be genuinely curious about their business.

•Listen - be attentive and interested in the other person.

•Be ready and Know what you do. Rehearse your 30 second answer before hand but make sure you don’t sound like a pre-recorded message.

•Set goals before you go. For example: Set number of contacts you would like to make. If you can get a guest list prior to attending, know who you want to meet.

•Look your best. Dress appropriately for the event and make sure you are neat, clean and have fresh breath. (If there are refreshments available avoid garlic and onions)

•Ask for a business card. Make sure you get the information you need to make further contact. A good trick is to wear something with good pockets. Keep business cards collected in one pocket and your business cards to hand out in another. This will save you from having to shuffle through your cards.

•Be prepared with dead air questions in case there are pauses in the conversation. “How long have you belonged to this organization?” “What are these events usually like?” “How can I help promote your business?” “Can I refer clients to you?”

•Take a spot near the entry door. Greet attendees as they arrive and welcome them to the event. After learning about the attendees you will be in the position to make introductions around the room. Make yourself the unofficial host and everyone will remember you the next day!

•The most important tip is to FOLLOW -Up with everyone you meet at the event. Send off a personalized note or make a phone call to invite good prospects for a coffee.

© 2004-2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: “Tanya Beaudoin, B.A. is a virtual assistant who specializes in e-solutions (including graphic and and web site design) and administrative support for small businesses and non-profit organizations. Please visit Tanya’s web site at http://www.officeondemand.ca for additional business related articles”

Effortless Networking: Finding the right networking group or event

Have you ever wondered about how to make connections with the right people in your target market or industry? Or how to find the best networking event or group to suit your business and your personality? Or even how to get the most out of every event you attend?

Well, before I answer the question, let me ask you a question first: whom specifically do you want to meet?

Your answer will help you find the right group or event.

For instance, did you know that there’s professional association, conference or trade show for practically any group of people you can think of?

Professional associations typically have regular chapter meetings and events. Conferences and trade shows are obviously organized for interested people to attend.

If you’re clear about whom you want to meet, it’s a matter of finding out where these people might congregate, so you can go there!

Google is a wonderful tool (what did we do before the internet?!).

I did a quick search for professional associations in London, UK, and I got a long list of all kinds of groups: associations for sales people, healthcare providers, tourist guides, private investigators, and more!

I did another search for high tech conferences in Ottawa, and another one for small busiess trade shows in Florida. Each time, I got back pages of information within seconds.

So, whom do you want to meet? Small business owners? People in the high tech industy? Healthcare providers?

The clearer you are, the better able you will be to focus your search — whether online or offline — to find the right group or event.

But wait, I have another question for you: *why* do you want to meet these people? Are you interested in prospecting or networking or both?

Your answer to this question will help you determine whether to go to a trade show, conference, business mixer or chapter meeting of a professional association.

So, what’s your objective for meeting these people?

  • What will you talk to them about, when you meet them?
  • And what’s the best setting for the type of conversation you want to have?

Have I given you enough food for thought? Well, enjoy the process of fine tuning your objectives. It will serve you well!

Sri Dasgupta - EzineArticles Expert Author

(c) Copyright 2006, Srirupa Dasgupta

Sri Dasgupta helps business professionals get better results from their business networking efforts through focused and relevant conversations. She is the author of the Effortless Networking, and writes regular articles offering business networking tips and related resources.

What’s Your “Follow-Up” Rating? Take My 10-point Test

The last time you went to a business or networking event, how many of the people you met and gave your business card to actually took the time to follow up with you afterward?

If your experience is anything like mine, most of the people you meet DON’T follow up.

You have a nice conversation, you trade business cards and unless you follow up with them, you never hear from them.

So now for the tough question …

How good are YOU at following up with people you meet?

Here’s a quick test to rate yourself:

10 points: I call them the next day to share an idea or resource, enter their contact information into my database, and make a note in my calendar to follow up again in a few weeks.

9 points: I immediately send a handwritten note sharing an idea or resource, enter their contact information into my database, and make a note in my calendar to follow up again in a few weeks.

8 points: I immediately send a handwritten note, enter them into my contact database and make a note to follow up.

7 points: I immediately send an email and enter them into my contact database.

6 points: I send an email within 2-3 days and enter them into my contact database.

5 points: I send a note or email 1 week after meeting them and throw their business card into a pile of “things to file” on my desk.

4 points: I send a note or email 1 week after meeting someone then toss their business card into the trash.

3 points: It takes me longer than 1 week to follow up and I toss their card after I contact them.

2 points: Their business card sits on my desk for weeks until I’m finally too embarrassed to follow up.

1 point: I lose their business card before I get back to my home or office.

Scoring …

9-10 points: Congratulations, you’re a networking pro and odds are your business is largely driven by your networking and follow-up.

6-8 points: You’re doing a good job creating new relationships, but if you step it up a notch and add more follow-up you’ll likely see more business blossom from your networking activities.

3-5 points: You probably enjoy getting out and meeting people but when it comes to details and follow-up, you’re either too busy or its just not your cup of tea. If networking is one of your primary marketing activities, you may want to invest in a business card scanner ($150 at Office Depot) to help you build your contact list more easily or you may want to cut down on the events you attend and really focus on those people you do meet.

1-2 points: Ask yourself this question … Why am I networking? Just getting out and meeting people is not enough, you’ve got to take action and do something with the people you meet. They could be potential clients, partners or be able to help you grow your business. This doesn’t mean you have to follow up with everyone you meet, but if you’re not following up with anyone, your time might be better spent on a different marketing activity.

So how’d you do?

I’d say I generally fall into the 6- to 8-point range … doing okay but definitely room for improvement.

Just remember, networking is a marketing strategy and it takes a plan like any other marketing you do. You’ve got to have an objective, attend the right groups, make sure you have a great elevator pitch and follow up for it to really pay off.

Debbie LaChusa - EzineArticles Expert Author

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

What’s The Deal With Discussion Lists for Writers? (Part Two)

What Are the Advantages and/or Drawbacks of Subscribing to Discussion Lists?


“I learn a lot about publishing houses, editors, etc., and we’re like one big happy family,” says Dotti Enderle, who belongs to several lists - the biggest being the Children’s Writers List.


“Unfortunately, because we do spend a lot of time with banter, it takes away from my writing time. But I couldn’t live without this list. If anyone has any type of publishing question, someone there can answer it. The members are quick to share notes from conferences. We cheer when someone gets published, and we console when someone gets that really tough rejection. If I could only be on one email list, there’s no doubt which one I’d choose.”


“Anyway, I’m no longer a debut author but I refuse to give up my list,” Coen says. “It’s been the best thing to happen to me fiction career-wise besides being published. And to top it all off, these women are the most supportive people I have ever been around, and that’s not easy to say among fellow writers. Other lists that I have belonged to you had a lot of back-stabbing, jealousy-type issues, but not here. On some of my lowest days, my Tobeez buddies have really picked me up. I’ve made some of the best friends through this group of remarkable women.”


“What I’ve found to be rather curious in reality is that there is a surprisng number of list subscribers who deeply resent promotional posts by other subscribers, some to the point of calling them spam,” Tibbetts says. “As a result lots of posts are generated arguing and complaining about the propriety of promotional posts. In the end, what’s more aggravating, deleting one promo post that doesn’t interest you or eight to ten posts bickering over it? Seems like a no brainer to me. I don’t understand why someone would subscribe to a list and then complain about promo content related to the subject matter. In my mind, part of the purpose of subscribing is to learn what’s new and what others are doing online–a means of sharing. If that involves promo posts, then so be it. Perhaps it’s incumbent on the list moderators to clarify for their subscribers whether promo posts are acceptable. Obviously everyone agrees that a promo post about a new weight loss program on a publish list is inappropriate. But as for promo posts related to the list topic, there’s currently a good deal of ambiguity, even controversy.”


“I primarily write nonfiction and historical fiction for young adults and only occasionally write mysteries, but I’ve been a member of The Short Mystery Fiction Society email list for nearly two years,” says Tabatha Yeatts, who is a published author. “Not only do I enjoy hearing about great new mysteries, I feel the tips I receive from the list help my writing, as well as giving me ideas. I particularly like this list because it has a warm, supportive feel and is generally able to stay on-topic without seeming like it’s “all business.” My experience with other writing lists has shown me that I have trouble with a large amount of messages, that ones that are continually off-topic — although they may be interesting — are not what I’m looking for, and that jealousy can ruin a list. The Wordweave Creative Writing Workshops are also very supportive and helpful.”


“I have had varied experiences on lists. Some are great, vibrant communities with committed people who do lots of great work and have tons of good advice,” says Gwendolynn Gawlick, who provides Publicity Services. “When I join a list I look for people who will be able to contribute to my knowledge as well as look for help that I can provide. I’ve been on one or two lists that I unsubscribed because the other list members would continually ask inane questions without doing any of the work or research themselves. Then, they would flame each other and spend a week complaining about some imagined slight. That’s a waste of time for EVERYONE. I’ve been able to connect with some great people on lists, and, as an aside, HIGHLY recommend getting the digest version wherever possible! :)”


“I have joined a few lists to exchange experience and learn from others,” says Teresa Cottam, a writer from the UK. “One of the problems for me is people taking umbrage at what you write without understanding what you mean (I’m from the UK so maybe this is a cultural thing). But I think it can be offputting when someone starts accusing you of all sorts of things you didn’t say in a very hectic tone. I can hold my own in arguments, but some of my female friends have avoided Internet discussions because they don’t like e-mail aggression.”


“Another problem is that you often get hundreds of e-mails about subjects that you don’t have any interest in,” Cottam says. “But I still have to sift and delete and then I worry I’m missing something so I end up reading a bit… it’s a real waste of time. I also have to adapt myself to the lists, because a lot of them are US-based and circumstances etc are very different in the UK/Europe. Sometimes you feel a little isolated, because although you are on the Internet and it is supposed to be a worldwide experience, we are expected to adapt ourselves to the US experience. This makes a lot of non-US participants believe that the US and US writers are fairly parochial. US lists don’t talk much about life etc outside the US and sometimes I don’t really understand everything that is said because it is something that depends on an understanding of US things.”


“On the positive side though I have learnt a lot from US lists simply because people do things differently and the writing/editing experience is somewhat different,” Cottam added. “For example, in the UK a lot of the publishing industry looks down their noses at you when they find out you work in technical publishing - it’s been really great to find people who are making money out of it and are proud! I feel as though I’m part of a wider community of technical editors/writers. I’m now trying to persuade my boss to send me on one of these conferences in the US that all the lists talk about. Well, I can but dream.”

© Danielle Hollister (2004) is the Publisher of the Free Ezine for Writers featuring news, reviews, and continuously updated links to the best resources for writers online like - freelancing & jobs, markets & publishers, literary agents, classes & contests, and more… Read it online at - http://www.bellaonline.com/articles/art157.asp