LOVEFiLM, the DVD rental subscription service has just entered into an agreement with Sony to give access to thousands of movie titles to customers on Sony Bravia devices. Sony is excited to offer its customers access to on demand film service. This is interesting technology in its latest avatar that is both exciting and user friendly.

The Chief Executive of LOVEFiLM, Simon Calver is confident that this agreement would bring the best of entertainment to customers at their fingertips in the comfort of their homes. LOVEFiLM is already working on the delivery rollout and anticipating huge investments in digital content. It is sure to be a profitable venture within the next few months.

Under this partnership, unlimited LOVEFiLM subscribers will be able to choose the service which will appear as an icon on the menu bar of their Sony internet-enabled video device. Thus, customers will be able to view films on demand without waiting for their post. Users will be allowed to search for titles through several categories, and will be able to manage their DVD and Blu-ray rental lists.

The Sony Bravia comes with the Blu-ray technology in its Internet Video TV. Users can view movies on their Blu-ray players and Blu-ray Home Theatre Kits. Favourite movies and exciting scenes will come alive on demand with over 67,000 titles that LOVEFiLM has on offer, with more to come.

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